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What Is an SSL Certificate and Why Is It Necessary for Your Enterprise?

SSL stands for Secure Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of data, between your website and your consumer as an example. Google is now flagging all website, not just e-commerce sites, that don't have SSL certificates in place.

If you haven't paid much consideration to your website's security, you are not alone. Many do not think about it till their website is hacked.

Listed here are our high 5 reasons why an SSL Certificates is important for your corporation:

1. Google will flag your site as "Not Secure" which might prompt some to go away your site. People trust Google, and if Google is warning them, they're going to depart your site and go to a competitor.

2. A way of security - we've already seen security breaches this year, where sensitive information has been compromised. SSL encrypts info making the data you collect useless for anyone who doesn't have the encryption key. When your prospects see your site is secure, it builds trust in your brand.

3. Permits online payments - whether or not you're planning on accepting payments on-line now, or sometime in the future, an SSL certificate is essential.

4. When you acquire any information from website visitors (search bars, contact varieties), then you are a goal for cyber-criminals. Be proactive and protect visitors to your site.

5. Although it's unconfirmed, there's a suggestion that Google will penalize non-safe sites concerning their search engine marketing ranking. Whether or not or not this is built into Google's algorithms, a visitor to a non-secure site may spend less time there, lowering search rankings. Either way, it's important.

Not sure where to start?

1. Check with your website hosting company. There may be an annual price, but some companies might provide an SSL Certificate complimentary as a part of their hosting package.

2. Google doesn't sell SSL certificates. Any third-party provider that claims this is just not reputable.

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