Michael09Loft
@michael09loft
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Renting or Buying an Email List? Campaigns can pursue an old-fashioned rental arrangement, in which you pay an up front fee to have an email sent to your opt-in list, but there are also two other options to consider when they are available to you. First, there is a risk free trial. Many campaigns charge a fee to have an opt-in list; they then keep your information on file for future reference and use it to sell future products or services to your subscribers. This type of rent an email list makes sense for companies that do not expect immediate results from their advertising campaigns. Second, there are third party vendors that rent email addresses to businesses through bulk email marketing. These vendors purchase large numbers of lists from list providers and then resell them. When these lists are rented, marketers can target a more targeted group of contacts with their emails. But how do they do this? What is the difference between renting the lists vs purchasing them? When a business buys a list they are paying not only the list rental price, but also the cost of advertising to these recipients. If there is limited budget because the company is new or small, they may choose to rent instead of purchasing. For established businesses renting may be more economical in the long run. The lists are purchased in bulk quantities and may include recipients from a variety of lists, including some with a poor rating and few replies from real people. The business email list rental provider takes care of purchasing these lists from other providers and placing the names on the lists themselves, so that the business owner does not have to maintain contact with all of the recipients. However, there are certain disadvantages to buying rather than renting. When the business owner purchases the lists they are generally already on database sites and available to their subscribers. This eliminates the possibility of obtaining quality responses and keeping in contact with previous clients. Some of these service providers also place ads on the lists they rent, which can increase the expense for the business owner. Another disadvantage to renting is that it may not be as tightly regulated as purchasing. It is difficult to tell exactly what content will be included and at what price. List brokers often charge extra for members who have included offensive or controversial material or emails with viruses, spyware, or other harmful programs. It is difficult to control what the subscribers see or what happens to their correspondence once it has been placed on the server of the list broker. List rental provides a good alternative to buying email lists. For one thing it is cost effective. Most of the subscription fees associated with buying email lists are absorbed by the list rental company when the customer signs up. There is no additional administrative costs or out-of-pocket costs incurred by the business owner. List rentals provide businesses with a cost effective method of obtaining valuable contacts. These contacts may be vital to the success of a business' future marketing efforts. List brokers do not make personal recommendations. The potential clients have to choose whom they would like to receive information from when they rent an email marketing list. Business owners need to weigh the pros and cons of renting versus buying email list rentals. They also need to decide how much exposure their current customers will have to the advertisements they place on the lists. Business owners can rent lists for personal use and send out targeted messages to selected subscribers. They can also rent lists for their business operation and send out messages to targeted prospects. However, they cannot expect the same effectiveness as when they purchase their own lists.
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