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Using Business Email Lists For Marketing Purposes A business email list is a compilation of Companies & Business professionals and contact information ((). The list may also come in an excel/ CSV file format which you can download directly from the website. These lists can be used for many things from marketing to business development, to finding new clients.    There are many reasons why you would want to create business email lists; some of them are as follows: To attract new customers, to promote current products/services, to find new prospects, or to simply increase your yearly sales volume. Most business owners have a need for mailing lists and many use them constantly. Mailing list management is often a time consuming and labor intensive process. It is also time consuming and labor intensive if you have large lists of contacts. Mailing lists must be updated on a regular basis, frequently and reliably. Many mailing list providers offer a free or low cost monthly plan for the management of business email lists.    In order to manage your business email lists, there are several different applications available for you to choose from. Some of these applications include: Inbox forever, Sharepoint, Campaigns, Marketmuse, GetResponse, icontact, Aweber and much more. There are literally hundreds of different applications to choose from. However, some of the better known application names are: Mailchimp, Getresponse, Campaigns, Aweber and GetResponse. These applications can all be used effectively to help you build your email marketing campaign.    When it comes to building your business emails, there are two important questions you need answered first: What types of businesses are you trying to target with your emails? And what are your prospects looking for? If you are targeting only small businesses, then your list should be composed of owners and operators only. Otherwise, you will end up with thousands of useless emails. It is best to target specific niche groups. To do this, use keyword phrases that are commonly used by your prospects to search in their favorite search engine.    Once you have decided what type of business lists you need, it is time to create the actual database. Again, the way I think of this is like a hotel's reception desk. You want to find the niches that will bring you the most customers, but you also want to make sure that the people you are sending to these markets are the ones that will actually buy something. This is where an in-house marketing team can really come in handy. If you do not have the budget to hire one, then it is highly recommended that you outsource your marketing to a company that specializes in managing business databases.    There are two primary ways to connect with your target markets: through social media and through LinkedIn. Although there are many other types of social networking and social media platforms available, I believe that LinkedIn has been proven to be the best choice for connecting with top executives in your industry. LinkedIn provides executives with their own section that is dedicated to business email lists. This section contains news feeds, job openings, and job tips from the leading experts in your industry.    Once you have created your own LinkedIn profile, you will need to go through the profile settings and set it up so that only your contacts can access your business lists. After you have done this, you can start sending invitations to your contacts that match up with your targeted keywords. By doing this, you will receive more responses and will be able to reach a much larger portion of the decision makers in your industry. As you gain more experience with this method, you will likely find it much easier and less time consuming to send invitations to up-to-date contacts on LinkedIn.    Another good option for using business email lists for marketing purposes is to obtain a list from a third party provider. A good provider will provide you with the contact information for the consumer emails that are looking for solutions to their problems. You can then use these consumer emails to build an email list. Although this may cost you more money than purchasing a pre-built list, you will have access to highly targeted prospects, which makes it well worth the extra investment. In addition, if you cannot purchase a database like this, you should look into ways in which you can obtain a list within your budget.

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