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Is Email List Renting A Good Idea? In short, email list renting simply means to pay a third party an agreed upon amount, usually a monthly fee, to use their email list for your email marketing campaign. More times than not, however, you won't actually see the names or email addresses on the owner's list. Instead, email marketing tips will provide you with access codes so you can actually test out the email list to see if the list will work. You will then know in advance whether or not to continue with the email list rental. Another advantage of email list rentals is that you can easily evaluate how many subscribers actually responded and which ones are not responsive. There may be situations where you have a large number of responsive subscribers but no way to measure how many of them actually became customers. This is where the access code can come in handy. By giving the third party access to check the statistics of your email list, they can determine whether or not it will be worthwhile to keep you as a customer. Also, they can measure the response rate and the number of new subscribers that sign up within a specified period. Now, another advantage of email list rentals is that it allows you to test all the potential subscribers from your home or office. Most offline direct marketing companies only allow you to send short email messages to potential customers. If you have a large number of subscribers, you won't get the opportunity to send more long emails. Through an email list rental, you can easily send enough emails to each subscriber to get an idea of whether or not you are losing money with each email sent. Another advantage of email list renting is that it allows you to have a wide variety of lists. Since you don't necessarily need to invest in expensive solo advertising campaigns, you may want to rent email lists for every niche market possible. For example, if you focus on pet care, you may want to rent opt-in email lists instead of pay per click campaigns. Just make sure that your niche is relevant to the product you are promoting. Lastly, another advantage to using email list renting services is that it allows you to test many advertising messages before investing money in one. There's nothing wrong with testing various advertising messages to see what works and what doesn't. Many people have told me that they spent thousands of dollars testing different adverts until they found the one that really worked. So, why not do the same? Renting lists lets you do this without investing any extra money. The down side to renting email lists is that it's often hard to get high quality lists that aren't too full. I know that this can be an issue for some marketers, but you can alleviate this problem by ensuring that you only email list renting services that offer a free trial. This will allow you to receive high quality lists without having to commit too much money to them. Of course, the free trials are going to come at a cost; and sometimes these costs can be high. So, be aware that you are going to have to pay for the service, but it's usually a very small cost that won't be more than a few dollars per month. Overall, email list renting is a great option for anyone who wants to test their online or offline direct marketing campaigns. There are many advantages, but also a few disadvantages. Make sure you consider both sides of the story before deciding which option to go with. Most importantly, make sure that you're getting high quality email lists that won't waste your marketing efforts. So, is email list renting a great option for you? If you're looking to make money through online marketing, then it's definitely an option that you should explore. With so many people getting started on the internet right now, it's easy to see how it would be a great idea to give it a shot. In the long run, it's probably one of the best options out there.

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